South African Airways (SAA) said it is expanding its reach into North America through the appointment of a General Sales Agent (GSA) for the region. The appointed agent, Discover the World (DTW) will sell passenger space on behalf of South Africa’s national flag carrier.
This partnership is expected to see the airline grow revenue across North America by raising awareness with more trade and corporate partners.
SAA’s Chief Executive Officer, Prof. John Lamola said the move is part of the airline’s long-term growth strategy that is yielding fruit. Prof. Lamola says activating the partnership with DTW in North America is another strong sign that the airline is regaining its international stature.
“SAA is pleased to once again be able to welcome our valued travellers from North America. We look forward to treating them to the warm South African hospitality that we are celebrated for,” said Lamola.
SAA was recently awarded Best Cabin Crew in Africa for 2023 by global airline and airport review and ranking consultancy, Skytrax, at its World Airline Awards held in Paris.
Aiden Walsh Head of Airline Development at Discover the World says they are excited about the partnership.
“We are delighted to grow our partnership with SAA to cover the North American markets. Our excellent sales and marketing teams in both the USA and Canada will be focusing on reintroducing the fantastic SAA Brand to our trade partners. Discover the World already represents SAA in the United Kingdom, the Republic of Ireland and Germany.”
